Luminary acquires The Cru to further empower women throughout their professional journeys. Learn more.
With The Cru you are limitless.
92% of members feel The Cru has helped them to realize their intentions.
Practice more self-care
“Making self-care a priority is not as easy for me as one might think, but with dedication and accountability from my Cru I was able to workout more than 250 days of the year, am up to date with all health checks, and have been working on getting more sleep”
Grow in my career
“When I joined The Cru I was beyond burned out in a really toxic job. I’m now in a new executive role that I love.”
Expand my network
“The seeds I have planted in this community have flourished beyond what I could have ever imagined. With fellow Cru members, I was able to source several new partners for my nonprofit, Photo Start.”
Launch my business
“After I joined The Cru, I launched my dream company - a tech-enabled concierge service for moms. Two of my Cru members became my co-founders!”
Chart a path to financial freedom
Nurture personal relationships
“I set the intention of being a better partner to my husband, since our relationship is the foundation upon which everything else rests - our home, our family, and our business. This is a lifelong goal, but The Cru helped me realize this intention and take tangible steps toward it”
Figure out my intentions
“My sessions with Certified Cru Coach Heather Irish have taught me to demand less, and celebrate more. Demand less personal productivity, and celebrate more the successes that got me to this day and this place in life…and celebrate more the range of emotions that make me a complex human."
Learn more about myself
“The Cru helped me gain the confidence to share my voice. I launched a personal website to manifest my purpose of creating awareness and understanding of inclusion.”
What we do
We help women realize their intentions.
We help organizations skyrocket their potential.
How we do it
We match individuals in accountability circles.
They peer coach each other to ensure their success.
See what peer coaching accountability looks like with real members of The Cru.
in a diverse circle of 8 women that hold each other accountable with regular communication and structured monthly virtual gatherings
Track and measure your intentions
on our digital platform with tools and workshops to help manage and stay on top of your goals and timelines
Access our directory
where you can message and connect with thousands of members and create connections, publicly or privately
Join a cohort
of members who share the same identity or intentions as yourself to get feedback and share knowledge on what’s working for them
Participate in exclusive events
hosted by thought leaders from a variety industries and backgrounds on subjects designed to advance your intentions
get an invitation to The Cru Summit, an annual in person beach retreat, as well as access to a certified coach to help you establish your intentions (note: both of these are at an additional cost)
In Good Company
Our members are employed by the world’s leading organizations.