With accountability you are limitless.
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What are your intentions?

Launch my business
“After I joined The Cru, I launched my dream company - a tech-enabled concierge service for moms. Two of my Cru members became my co-founders!”
Joyce

Make a career change
“When I joined The Cru I was beyond burned out in a really toxic job. I’m now in a new executive role that I love.”
Rhonda

Expand my network
“The seeds I have planted in this community have flourished beyond what I could have ever imagined. With fellow Cru members, I was able to source several new partners for my nonprofit, Photo Start.”
Abigail

Practice more self-care
“Making self-care a priority is not as easy for me as one might think, but with dedication and accountability from my Cru I was able to workout more than 250 days of the year, am up to date with all health checks, and have been working on getting more sleep”
Rahcyne

Chart a path to financial freedom
Lisa

Nurture personal relationships
“I set the intention of being a better partner to my husband, since our relationship is the foundation upon which everything else rests - our home, our family, and our business. This is a lifelong goal, but The Cru helped me realize this intention and take tangible steps toward it”
Sara

Figure out my intentions
“My sessions with Certified Cru Coach Heather Irish have taught me to demand less, and celebrate more. Demand less personal productivity, and celebrate more the successes that got me to this day and this place in life…and celebrate more the range of emotions that make me a complex human."
Aspen

Learn more about myself
“The Cru helped me gain the confidence to share my voice. I launched a personal website to manifest my purpose of creating awareness and understanding of inclusion.”
Christine
What we do

You share your ambitions.
We ensure you stay committed to them.


See what accountability looks like with real members at The Cru.
Our mission
We help you realize your life intentions by matching you in a circle of diverse, like-minded peers based on your demographics, goals, personality and values.
Your benefits
Get matched
in a diverse circle of 8 women that hold each other accountable with regular communication and structured monthly virtual gatherings
Track and measure your intentions
on our digital platform with tools and workshops to help manage and stay on top of your goals and timelines
Access our directory
where you can message and connect with thousands of members and create connections, publicly or privately
Join a cohort
of members who share the same identity or intentions as yourself to get feedback and share knowledge on what’s working for them
Participate in exclusive events
hosted by thought leaders from a variety industries and backgrounds on subjects designed to advance your intentions
Bonus
get an invitation to The Cru Summit, an annual in person beach retreat, as well as access to a certified coach to help you establish your intentions (note: both of these are at an additional cost)
How it works

Apply
Answer a few targeted questions to help us match you with your Cru

Chat
Have a 20 minute conversation with us to get to know one another better

Match
We’ll introduce you to your Cru and provide you with tools to hold each other accountable

Thrive
You’ll track your intentions digitally and meet once a month virtually for a structured meeting
Your investment
By joining The Cru, you’re committing to a 2-hour virtual Gathering once a month for a full year, and doing the work you set for yourself to realize your intentions.
Full Payment
$499
Per year

Pay upfront and save 15% on
your annual membership
Offer
Monthly Payments
$49
Per month

Pay as you go, you will be charged once a month
Three Payments
$175
Per month, for 3 months

Payments are charged the first 3
months of your membership