The Cru delivers life-changing value for women and impact-driven results for teams.
We ask women: what are your intentions?
Launch my business
“After I joined The Cru, I launched my dream company - a tech-enabled concierge service for moms. Two of my Cru members became my co-founders!”
Make a career change
“When I joined The Cru I was beyond burned out in a really toxic job. I’m now in a new executive role that I love.”
Expand my network
“The seeds I have planted in this community have flourished beyond what I could have ever imagined. With fellow Cru members, I was able to source several new partners for my nonprofit, Photo Start.”
Practice more self-care
“Making self-care a priority is not as easy for me as one might think, but with dedication and accountability from my Cru I was able to workout more than 250 days of the year, am up to date with all health checks, and have been working on getting more sleep”
Chart a path to financial freedom
Nurture personal relationships
“I set the intention of being a better partner to my husband, since our relationship is the foundation upon which everything else rests - our home, our family, and our business. This is a lifelong goal, but The Cru helped me realize this intention and take tangible steps toward it”
Figure out my intentions
“My sessions with Certified Cru Coach Heather Irish have taught me to demand less, and celebrate more. Demand less personal productivity, and celebrate more the successes that got me to this day and this place in life…and celebrate more the range of emotions that make me a complex human."
Learn more about myself
“The Cru helped me gain the confidence to share my voice. I launched a personal website to manifest my purpose of creating awareness and understanding of inclusion.”
What we do
Women share their ambitions.
We ensure they stay committed to them.
See what accountability looks like with real members at The Cru.
We help women realize their life intentions by matching them in an accountability circle of diverse, like-minded colleagues based on demographics and level, while being mindful to avoid reporting conflicts.
Benefits for women
in a diverse circle of 8 women that hold each other accountable with regular communication and structured monthly virtual gatherings
Track and measure your intentions
on our digital platform with tools and workshops to help manage and stay on top of your goals and timelines
Access our directory
where you can message and connect with thousands of members and create connections, publicly or privately
Join a cohort
of members who share the same identity or intentions as yourself to get feedback and share knowledge on what’s working for them
Participate in exclusive events
hosted by thought leaders from a variety industries and backgrounds on subjects designed to advance your intentions
get an invitation to The Cru Summit, an annual in person beach retreat, as well as access to a certified coach to help you establish your intentions (note: both of these are at an additional cost)
How it works for employers
We co-create a launch event to generate interest and excitement with your women employees
You select participating employees, and we handle onboarding and orientation
We support you and your team as Crus begin meeting, and they begin tracking and achieving their life’s intentions
We report your team’s engagement and provide aggregated insights about what is driving them